Specialists for over 85 years in Precision Engineering Tool and Mould Making

The Potteries Die Co Ltd was formed as a precision engineering company in 1936 to provide a “bespoke” service to the then highly successful United Kingdom ceramics industry. Situated in Norton on the borders of Stoke on Trent it established a reputation within that industry for innovative design and a quality of workmanship that was second to none. Specialising in the manufacture of moulds and press-tool equipment, this led to involvement world-wide with companies making refractories, bricks, wall, floor and roof tiles, industrial ceramics and kiln furniture. The company still undertakes a significant amount of work for the ceramic industry including more recently specialised dies associated with advanced ceramics. However the proven ability to manufacture virtually any engineered item, using the talents and skills of its toolmakers and machinists has resulted in new partnerships being formed with customers from a wide range of UK industry.

Certified to BS EN ISO9001 since 1994, the company offers a complete and comprehensive solution for the production of precision press-tools and associated equipment

The company’s policy remains the development of long standing relationships with customers by a working together that enhances all parties’ future prospects.

After more than three quarters of a century of continuous trading, the company (now a wholly owned part of pdc precision engineers) is a toolmaker for all industries, with a level of expertise developed from such a long experience of precision engineering. The company is proud that the average length of service of its employees exceeds 24 years

Our specialised knowledge and expertise in tooling has led us into many other fields including:

advanced ceramic tooling


punch and die sets

laboratory die sets

small batch precision components

jigs and fixtures

plastic injection moulds

Liaising with customers during production, and after manufacture throughout tooling life, the company uses its full range of capabilities to produce the finished tooling (often from article samples or simple article sketches).